Digital marketing
Email campaigns; website content/design, web banner ads; interactive/multi-media
It’s a noisy world, how do you GET NOTICED?
Once you have their attention, how do you convince them to CALL YOU?
Better still, when they call, how do you persuade them to EVANGELIZE YOUR MESSAGE?
Marketing’s silver bullet (nowadays, it’s really a combo)
Brand awareness, reinforcement. Lead generation, sales conversion. Market penetration, customer retention, user transformation. In today’s idyllic marketing world, your message makes its way into that noisy world, transforming believers into advocates.
Content Marketing Outbound Marketing
Social Media Marketing Viral Marketing
Inbound Marketing Traditional Marketing
Digital Marketing
Informational/educational marketing
White paper, peer-review journal content development, scientific conference content (poster), case studies, scientific illustration, infographics, in-service videos, newsletters, catalogues, annual reports
Social media marketing
Facebook, Twitter, LinkedIn, YouTube, Blog content
Strategic marketing
Branding, identity, logo, packaging, graphics standards, communication strategy support, launch campaign support, internal communications
Traditional marketing
Sales collateral, advertising (print, broadcast, outdoor), media planning and placement, direct mail campaigns, tradeshow support, public relations/news release, sales tools (value analysis brief, training materials), signage
Let your content be your guide – Always be prepared
Content Marketing and Content Strategy are critical to modern day marketing efforts. Before you pull back the curtain, we’ll help you mine your message, hone and refine it. We’ll map out a direction . . . identify audiences as well as outbound and inbound channels, automate delivery, listen in and govern that magnum opus.
We can support your marketing efforts through Corporate and Product Branding (identity/naming, logo, packaging, graphics standards); Informational/Educational Marketing (white paper development, peer-review journal article, scientific conference posters, in-service videos, newsletters); Customer Testimonials/Case Studies; Scientific Illustration and Infographics.We can also help with Communication Strategy Planning, Launch Campaign Support, Product Catalogues and Annual Reports
Outbound Marketing
We interrupt this regularly scheduled programming to bring you this important message. The company sends its message out to the customer, interrupting his/her activity in progress to deliver information which may or may not be relevant to him/her.
We can support your marketing efforts through traditional Print promotions (sales collateral, pub advertisements, direct mail campaigns); Digital Marketing (web development, web advertising, email campaigns); Tradeshow Support (booth development, on-site marketing activities, outdoor advertising); Interactive/Multimedia (broadcast promos, videos and animations). Our services also include media planning/placement, sales education/training materials (value analysis briefs), public relations/news releases, and signage.
Inbound Marketing
Ask and you shall receive.The customer comes looking for information, and framed within the context of their query is your message.